India’s rich cultural heritage and exceptional craftsmanship have made it a global hub and Manufacturing leader offering an impressive range of unique and high-quality products to source for e-commerce businesses.Demand for Indian-made products has surged, driven by retailers and e-commerce sellers who value their unique and distinctive appeal. With exports hitting a record $770 billion in FY 2022-23, India’s reputation as a reliable and competitive partner is stronger than ever.
This blog explores Key product Categories, top products and Unique products to source from India.
Table of Contents
Introduction
Whether you’re seeking wholesale or private label goods, India is the ultimate destination for unique, expertly crafted products. India’s vibrant industries produce high-quality, competitively priced items that can enhance your business and highlight the country’s rich cultural heritage and craftsmanship. Celebrated for its use of natural materials such as cotton, linen, silk, jute, wood, and ceramics, India consistently delivers exceptional quality at competitive rates, making it an ideal choice for businesses aiming to broaden their offerings on platforms like Amazon or other e-commerce platforms.
India’s artisanal traditions, spanning centuries, continue to thrive, creating items that stand out for their authenticity, exceptional quality, and cultural significance. The handicraft sector itself contributes significantly to India’s economy, with handicrafts worth over 135 billion Indian rupees exported in fiscal year 2023, according to Statistica.
From home decor, textiles, and furniture to fashion jewelry, clothing, and accessories, there is a very wide range of amazing unique products including woodware, artmetal wares, handprinted textiles, embroidered textiles, Precious/ semi-precious/imitation jewellery, pottery, and glassware, among others. India also offers a lot of unique products from timeless traditional Indian embellished clothing and jewellery to gemstones, metaphysical items, eco-friendly goods, organic food, and wellness products to name a few.
Understanding India's Product Specialities and Manufacturing Hubs
To successfully source products from India, begin by researching the specific sectors that interest you. Unlike China, India doesn’t manufacture everything, so it’s essential to identify which specific products India specializes in and whether sourcing them from India will be cost-effective. Keep in mind that each region in India offers unique products, making geographical diversity an important aspect of your strategy. Also, assess the availability of raw materials or components required for production and consider the regions in India where your product is manufactured.
For a more comprehensive understanding, explore our ‘India’s Manufacturing Marvels‘ mini video course. This resource provides valuable insights into India, products it specializes in, top products that can be sourced from India including all information about the key manufacturing hubs, and shipping ports to get you started on the right foot.
Key Product Categories to Source from India
Here’s a quick overview of Key product categories to Source from India
Apparel and Fashion Accessories:
India is a global leader in fashion, producing a range of clothing items from basic garments to high-end, embellished fashion. Whether you’re looking for menswear, womenswear, or kids’ fashion, India excels in both woven and knitted textiles.
Home Textiles and Furnishings:
India’s reputation for producing top-quality home textiles is unrivaled. From bed linens and curtains to decorative cushions and throws, there is a huge variety of home products.
Furniture and Home Decor:
With a focus on natural materials such as wood, metal, and leather, Indian furniture is known for its durability and unique aesthetic. The home decor offerings, including wall art, lanterns, rugs, and more.
Gems, Jewelry and Accessories:
India’s jewelry industry is globally recognized for its exquisite craftsmanship, offering stunning designs made from precious metals and gemstones as well as more affordable materials like beads and metalwork.
Houseware and Kitchenware:
Indian artisans produce high-quality, functional kitchen items, including stainless steel cookware, marble dishware, wooden and other metal products.
Garden and Lighting Decor:
From garden statues to decorative lighting, India offers a wide selection of outdoor decor products.
Eco-friendly Stationery:
India’s eco-friendly, handmade stationery is a growing market. Notebooks, planners, and gift wrap made from sustainable materials like recycled paper and fabric are perfect for businesses seeking environmentally conscious product options.
Top Products to Source from India
Cotton Clothing, Home Textiles and Accessories
India has established itself as a prominent sourcing hub for cotton products, offering an extensive range of high-quality textiles for businesses looking to import. India’s textile industry holds the title for being the top global producer of cotton and second-largest exporter. India also leads the world in organic cotton production. This industry, based on cotton textiles, ranks second only to agriculture in terms of employment in the country, providing livelihoods to an estimated 6.5 million cotton farmers and contributing significantly to the export market.
The country is known for producing various types of cotton clothing, including woven and knitted varieties available in solid colors, intricate prints, and vibrant yarn-dyed patterns, catering to diverse market segments and consumer preferences. This makes Cotton textiles one of top products to source from India.
Additionally, India excels in home and kitchen textiles, showcasing a rich heritage of craftsmanship through both handloom and power loom fabrics. From elegant table linens and decorative cushions to functional kitchen towels and bed linens, Indian artisans create products that blend tradition with modern design sensibilities. Furthermore, the wide range of cotton textile accessories, such as bags, aprons, and scarves/stoles, soft toys add to the attractiveness of sourcing from India, often featuring unique designs and quality craftsmanship. With competitive pricing and a reputation for superior quality, India stands out as an ideal destination for businesses looking to enrich their product offerings with high-quality cotton items.
Handcrafted, Hand Embroidered Textiles, clothing and home decor
Sustainable, Natural, Eco-friendly textiles and home products
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Gems and Jewellery
India’s gems and jewellery sector is the largest in the world, accounting for a remarkable 29% of global consumption. Known for its rich tradition in craftsmanship and innovation, India offers a vast selection of jewellery ranging from traditional and ethnic designs to contemporary and imitation pieces. India is a top sourcing destination for jewellery made from a variety of materials, including silver, gold, precious gemstones, and base metals.
India’s jewellery export portfolio is incredibly diverse, with cut and polished diamonds being one of its most prominent offerings, supplying a significant portion of the global diamond market. In addition to natural diamonds, India has become a key player in the production and export of lab-grown synthetic diamonds, catering to the growing demand for ethically sourced and sustainable gemstones. The country also exports a wide array of colored gemstones, such as rubies, emeralds, and sapphires, as well as synthetic stones used in high-quality fashion jewellery.
Alongside gemstones, India is known for its production of both plain and studded gold jewellery, silver and platinum jewellery, as well as intricate imitation pieces that replicate high-end designs. From everyday fashion accessories to high-value, bespoke jewellery, India’s jewellery sector encompasses it all making these top products to source from India . Whether you’re sourcing traditional handcrafted jewellery or modern, trend-driven designs, India remains a global leader in offering high-quality, cost-effective jewellery products that cater to all segments of the international market.
Wooden Home Decor and Furniture
India, with its deep-rooted tradition in woodworking, offers a wide range of handcrafted wooden furniture and décor items that seamlessly blend craftsmanship with functionality. Artisans across the country have perfected their skills over generations, creating pieces that not only serve a purpose but also tell a story through their intricate designs and cultural significance.
These wooden products often reflect India’s rich cultural heritage, featuring traditional motifs, detailed carvings, and unique embellishments that showcase regional artistry. Common decor products include decorative trays, candle holders, jewelry boxes, mirrors, clocks, and sculptures, each crafted with care and attention to detail. The use of sustainable wood varieties, such as mango and acacia, is most common and enhances the durability and appeal of these items while supporting eco-friendly practices, with wood sourced from responsibly managed plantations or reclaimed sources.
In addition to their inherent beauty, many wooden décor items undergo specialized finishing techniques, such as sandblasting, painting, or lacquering, which not only enhance their aesthetic appeal but also protect them from wear and tear.
India’s furniture industry is globally recognized for its intricate, handcrafted designs that draw inspiration from traditional, ethnic, and ornate styles. Whether you’re looking for rustic, vintage, or modern pieces, India’s access to premium woods like teak, mahogany, bamboo, rattan, and sheesham ensures a wide variety of indoor and outdoor furniture options. From antique chests to modern tables, India offers an expansive selection.
The country’s furniture sector is also highly adaptable to global trends, offering customizable designs. Unique, high-quality wooden products are undoubtedly one of the top products to source from India.
Metal Home decor Products
E-commerce Business owners have the opportunity to source a wide range of metal home products from India, leveraging the country’s rich craftsmanship and expertise in working with various metals. The materials available include copper, brass, bronze, aluminum, galvanized iron, and wrought iron, each offering unique aesthetic and functional qualities that can enhance any home setting.
Among the metal products produced in India are a variety of home decor items and kitchenware. These include decorative accents, elegant platters, stylish mugs, durable cutlery, vases, bar carts, side tables, and a plethora of gift items that appeal to consumers seeking quality and uniqueness. When sourcing metal products, it is essential to thoroughly understand the supplier’s experience and area of expertise. Working with suppliers who specialize in specific types of metal products ensures that you receive high-quality items that meet your standards.
Leather Products
Another top product to Source from India is Leather Products.
India’s leather industry is among the largest in the world, positioning the country as a global powerhouse in the leather trade. As the second-largest producer of leather footwear and garments globally, India is renowned for its craftsmanship, high-quality materials, and competitive pricing. The country’s leather sector offers a wide array of products that cater to both traditional and modern markets, including not only footwear and apparel but also an extensive range of leather goods.
Beyond shoes and garments, India is a leading source for a diverse selection of leather products such as bags, wallets, and belts, which are known for their durability and stylish designs. Additionally, India excels in producing leather home décor items, including leather-upholstered chairs, ottomans, and rugs that bring an element of luxury to interior spaces. Indian leather artisans also create high-quality accessories, ranging from travel goods to fashion-forward pieces, making India a one-stop destination for leather sourcing.
With its vast resources and skilled labor, India’s leather industry is highly regarded for combining traditional craftsmanship with modern trends, offering versatile and cost-effective leather products that meet the needs of global markets. Whether you’re looking for fashionable footwear, chic leather bags, or elegant home décor, India’s leather sector has something for everyone.
Handmade Carpets and Floor Coverings
India is the foremost producer and exporter of handmade carpets globally, both in terms of value and volume, exporting a variety of silk, wool, and jute carpets and floor coverings. Approximately 85-90% of the total carpets produced in India are exported, and the country is responsible for nearly 40% of the worldwide export of handmade carpets.
Indian handmade carpets are celebrated globally for their stunning designs, vibrant colors, and exceptional quality. Renowned for their intricate craftsmanship, these carpets encompass a range of styles, including hand-knotted and hand-tufted silk carpets that feature traditional Persian, Oriental, and Mughal designs. Each piece reflects the rich cultural heritage of India, showcasing elaborate motifs and patterns that have been passed down through generations of skilled artisans.
In addition to luxurious silk carpets, India is also a major producer of high-quality pure wool rugs, which are valued for their warmth and durability. Handcrafted cotton rugs offer a more casual aesthetic, making them ideal for a variety of interior settings. Moreover, the use of alternative materials like jute, PET (polyethylene terephthalate), and recycled yarn has gained popularity, as these eco-friendly options contribute to sustainable practices while expanding the variety of designs available.
Unique Products to Source from India
Let’s take a look at some of the Unique products to source from India
Metaphysical Gems, Crystals and Healing Products
India is a leading source for metaphysical gems, spiritual, healing products, offering a wide range of gemstones, crystals, and handcrafted items. The country’s gemstone industry is valued at over ₹25,000 crores ($3 billion) each year, with a large share dedicated to spiritual and healing practices.
India produces popular gemstones like amethyst, quartz, moonstone, and citrine, which are often associated with healing and energy-balancing properties. In addition to gems, India is well-known for items like mala beads, meditation tools, and crystal figurines, all of which are valued by people exploring mindfulness and spirituality.
Handmade, Handcrafted Products
India is a world leader in exporting handicrafts, supported by over seven million artisans, more than half of whom are women. The country is known for its wide variety of handmade products, including wooden and metal home decor, handwoven carpets, hand-printed textiles, embroidered items, imitation jewellery, handmade stationery, bags, and other accessories.
These handcrafted products are popular worldwide for their quality, uniqueness, and the skill involved in their creation. They showcase India’s rich traditions and the incredible talent of its artisans, making them a top choice for buyers across the globe.
Ayurveda, Natural, Natural Health, Skin Care, Body Care, Beauty Products
India’s AYUSH sector, which stands for Ayurveda, Yoga, Unani, Siddha, and Homeopathy, has seen remarkable growth in recent years. It includes a range of activities such as wellness centres, herbal product manufacturing, research, education, and holistic health practices. The sector’s expansion is fueled by growing awareness, rising interest in natural treatments, and government support for traditional medicine systems.
The cost-effectiveness and success of AYUSH therapies have boosted interest both locally and globally, establishing India as a centre for traditional medicine research and practice.
As the global wellness market grows, valued at approximately $6.3 trillion as per Global Wellness Institute research, India continues to play a significant role by offering products that blend traditional knowledge with modern standards.
Ayurvedic products, such as herbal teas, oils, supplements, and skincare items, are widely appreciated for their holistic health benefits. Key ingredients like ashwagandha, turmeric, neem, and aloe vera are highly valued for their natural healing properties. States like Kerala and Uttarakhand are particularly known for their strong Ayurvedic traditions and high-quality production.
India also excels in natural and organic wellness items, such as essential oils, herbal blends, and plant-based supplements, meeting global certification standards like USDA Organic and GMP.
Arogya Formulations is a leading supplier of Ayurvedic Medicines, Nutraceuticals and Herbal Cosmetics.
Real Human Hair products
India is a dominant player in the global human hair industry, with an annual turnover exceeding ₹3,000 crores. Globally, the human hair and hair products industry is valued at $9 billion, and India supplies approximately 80-90% of the raw materials, making it an indispensable source for businesses worldwide.
A significant portion of India’s human hair exports comes from temple donations, where individuals offer their hair as part of religious practices. Temples like Tirupati and Palani collect vast quantities of hair, which are then processed and exported for use in wigs, extensions, and hairpieces. Indian hair is especially prized for its natural quality, strength, and versatility, blending seamlessly with diverse hair types.
Raj Hair International is India’s leading Certified Human Hair Supplier.
Gemstones
India holds a prominent position in the global gemstone industry, recognised for producing and exporting premium-quality certified gemstones that align with international benchmarks. In April-June 2024.
India’s gems and jewellery exports reached US$ 6.87 billion, while in June 2024 gems and jewellery stood at US$ 1.91 billion as per IBEF.
Jaipur, famously known as the “Gemstone Capital of the World,” is a key player in this industry, processing nearly 95% of the world’s emeralds and serving as a hub for rubies, sapphires, and other precious stones.
Gemstones sourced from India are certified by esteemed organisations such as the Gemological Institute of India (GII) and globally respected labs like IGI and GIA, ensuring their authenticity and superior quality.
Navratan is India’s leading Certified Gemstones Supplier in India.
Indian Traditional Ethnic-wear
India is a prominent exporter of ethnic wear, with cities like Jaipur, Surat, Delhi, Kolkata, and Mumbai serving as major production and distribution hubs.From vibrant sarees and lehengas to intricately embroidered kurtas and sherwanis, a wide variety of traditional garments can be sourced from these regions.
Among these, Surat stands out with the highest number of wholesalers and top exporters, making it a key centre for sourcing Indian ethnic wear.
Surat also houses over 65,000 textile factories, supporting a vast network of wholesalers and exporters who cater to both domestic and international markets.
Julahaa is the top Manufacturer of Saree in Surat, Gujrat and amond the top 10 manufacturers in India.
Indian Traditional Ethnic Jewellery
India is a leading exporter of imitation traditional jewellery, offering stunning alternatives to precious ornaments at affordable prices. Known for its intricate designs and vibrant craftsmanship, Indian imitation jewellery replicates classic styles like Kundan, Meenakari, Polki, and temple jewellery.
Manufactured using materials like brass, copper, alloy metals, and high-quality synthetic stones, these pieces are lightweight, durable, and visually appealing. Popular items include necklaces, earrings, bangles, and anklets, often adorned with colourful enamel, faux gemstones, and gold or silver plating. Cities like Jaipur, Mumbai, and Delhi are key hubs for imitation jewellery production, catering to both domestic and international markets.
Looking to Find Suppliers of Ethnic Indian-wear and Jewellery, we have a solution made just for you. Head over here to Find Suppliers in India for your product in minutes.
Organic Food Products
India stands out as a leading supplier of organic food, offering an extensive range of high-quality and sustainably grown products. With over 2.8 million hectares dedicated to certified organic farming, the country plays a vital role in the global organic market, which is valued at more than ₹8,500 crores ($1 billion) annually.
India’s organic exports include a variety of products such as spices (turmeric, black pepper, cardamom), basmati rice, tea, fruits, and vegetables. These products are known for their rich flavour and adherence to global quality standards. Regions like Madhya Pradesh, Rajasthan, and Maharashtra lead in organic farming initiatives.
India Organic Certification mark, issued by the Agricultural and Processed Food Products Export Development Authority (APEDA), indicates compliance with the National Programme for Organic Production (NPOP) standards. It is widely recognised for both domestic and export markets.
For exports to the United States, the USDA Organic certification is essential, ensuring that products are grown and processed without the use of synthetic pesticides, genetically modified organisms (GMOs), or harmful chemicals. Similarly, for exports to European countries, the EU Organic Certification is mandatory, guaranteeing compliance with the European Union’s rigorous organic farming regulations.
If you are looking for Organic Products suppliers, attending Natural Organic Products Expo, could be a great way.
Natural Products Expo India is a premier trade event showcasing a diverse range of organic, natural, and eco-friendly products from across India, including food, wellness, and personal care. It serves as a platform for businesses to explore sustainable solutions and connect with industry leaders.
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